Our background is in qualitative market research (see About us). So we understand the issues that face businesses and organisations as they interact with the outside world - with customers, users and others.

Familiar qualitative market research methods like focus groups and interviews are powerful and cost-effective.

But there are questions that people in groups just cannot help you with.

And there are business questions - key questions - to which you can now have answers, if you step outside into other ways of thinking and other methods.

Today’s market research is flexible and multi-method. Discourse analysis, expertly and appropriately applied (by us, of course ...), gives you another way to slice through a problem, another resource with which to develop your business, another sharp tool for strategic thinking.

We’re happy to include, or work alongside, traditional research methods where we’re all agreed this will deliver a better resolution of your problem.