What clients have said:

“The linguistic analysis undertaken by Gill has been invaluable to our business.  The insights have been used across a range of business activity including brand and communications strategy. With the benefits we have gained from this analysis I would definitely commission work like this again and would certainly recommend it as a tool to help build brand understanding.”

Sarah Fryer , Camelot

“For me the work that you did in exposing (the brand idea) was the clearest articulation of the core essence I have seen… and the territory from which the brand can potentially develop a real lighthouse identity in relation to other brands.”

James Sellars, Lever Fabergé

“I'm not sure I could explain succinctly what it is that Gill does. All I know is that whenever we have presented her with a challenge to do with language, tone or meaning she has added enormous breadth and depth of understanding to what we were doing right and wrong and what we could do better. She really makes you think broad and deep about how you talk to your customers and what the issues are, and never fails to inspire and excite. She always adds insights that help with the immediate issue you have given her but also with others you had never even thought about. We always walk out of her debriefs full of energy.”

Debra Davies, American Express

“What I didn't know before we engaged Linguistic Landscapes was how on earth we went from where we were to where we wanted to be. In fact I recognised we didn't know clearly enough where we wanted to be, so getting there was definitely going to be a problem.  I'm a convert. No - more than that - I'm a passionate advocate! This type of approach to analysing the language we use to really get under the skin of an organisation and how it really works and thinks is invaluable.  I know that there is no way I could have had such an impact on the way we talk externally without this work. It persuaded everyone, from Group Chief Executive down, of the importance of changing our language to a much more customer friendly and accessible way of talking and writing. And now we are using the new language in our culture change work internally.”

Caroline Fawcett, Customer Experience Director, Legal & General